Tuesday, September 21, 2010
Facebook rubbishes reports of Facebook Phone
Facebook has denied that it was developing its own mobile device. "Facebook is not building a phone. Our approach has always been to make all phones and apps more social, not build a phone," a spokeswoman said in a statement.
She further stated that the social networking giant is working with phone manufacturers on "deeper integrations" of its social networking phenomenon. "Our view is that almost all experiences would be better if they were social, so integrating deeply into existing platforms
and operating system is a good way to enable this," she said.
"Current projects include everything from an HTML5 version of the site to apps on major platforms to full Connect support with SDKs to deeper integrations with some manufacturers," the spokeswoman added.
TechCrunch had reported that Facebook might be working on its own phone. The rumor was that Facebook is building phone software and working with a third-party firm on hardware. The company already has apps for the iPhone and Android phones, so it's not clear how much deeper it might want to get with OS integration. Techcrunch also reported that two high-level Facebook employees - Joe Hewitt and Matthew Papakipos - are secretly working on the project.
Clearing the rumors, the Facebook spoekswoman stated that Hewitt and Papakipos are working on the phone-related projects but apparently hinted at how the rumor may have gotten started by stating, "The bottom line is that whenever we work on deep integration, people want to call it a "Facebook Phone" because that's such an attractive soundbite, but our real strategy is to make everything social and not building one phone or integration."
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