Wednesday, January 26, 2011
Google, Mozilla step up privacy feature in browsers
Giving importance to online privacy are Google and Mozilla who have initiated a new feature in their browsers, Chrome and Firefox, which lets users to choose if online advertisers can track their activities online or not.Mozilla has formally announced that future Firefox versions will come with a built-in do-not-track feature. On the other hand, an extension called Keep My Opt-Outs has been released by Google for its Chrome browser. Through this, the users can permanently opt out their Chrome browser out of online ad personalization via cookies.
The step by Google and Mozilla is seen as aligning to the Federal Trade Commission's (FTC) proposal on 'Do Not Call' list for online advertising. Thought the FTC did not pass any legislation on the same, it left it on the browser makers to self regulate the advertisers.
The step by Google and Mozilla is seen as aligning to the Federal Trade Commission's (FTC) proposal on 'Do Not Call' list for online advertising. Thought the FTC did not pass any legislation on the same, it left it on the browser makers to self regulate the advertisers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment