Wednesday, October 13, 2010
Sony unveils Google TV
Google's effort to expand its kingdom to the living room with a new service that allows people to fuse television viewing with surfing the Web has become true. Electronic major Sony has unveiled the much anticipated Google TV powered televisions, which aims to combine TV and Web content together, reports Gabriel Madway from Reuters.
Dubbed Sony Internet Television, the HDTVs allow users to surf the Internet, use apps, stream online content and better organize and search programming, claims Sony. It remains to be seen, whether the consumers will be interested. Previous attempts to bring the online experience to TV like Microsoft WebTV have failed to impress.
Sony, with the help of Google's brand name, targets the younger consumers and hopes to convince buyers that the Web and TV can coexist simply in one device. "There's a lot of folks out there who want to see something more out of their TV," said Jeff Goldstein, Vice President of connected home products and services, Sony Electronics.
According to Forrester Research estimates 43 million U.S. homes may have a connected TV by 2015, up from fewer than 2 million in 2010. The research group said earlier offerings have not been powerful enough, and said many people who currently own Internet TVs never bother to connect them.
Sony's Internet TVs, which come Wi-Fi-ready to connect to broadband networks, are built on Google's Android platform and feature Intel's Atom chip. It comes pre-intalled with different apps like Netflix, YouTube, Pandora, Twitter and Napster. Surprisingly no mention about Google's competitor Facebook.
There will be four models ranging in size from 26 to 46 inches, priced $599 to $1,399. Google is partnering with Sony and others as it aims to expand its ad search business beyond its Internet stronghold into the $70 billion TV advertising market.
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