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Saturday, April 23, 2011

AMD launches new chips to fire up computing

In a bid to attract more attention Microprocessor major, AMD announced the launch of their new generation chips that promise to take personal computing to the next level with vastly superior audio-video handling capabilities rather than just compete on speed.

AMD, the perennial runner-up to Intel in the multibillion-dollar global PC microprocessor market, recently started shipping its 'Llano chips.' It has been seen that there is a strong demand for other recently launched low-cost chips aimed at netbooks told by AMD. AMD's Llano chips are aimed at laptops and desktops and will compete with Intel's recently launched Sandy Bridge chips.

AMD is now selling what it calls "accelerated processing units," or APUs, graphics and general purpose processors on the same chip. The products are at the center of AMD's strategy to promote its chips as more Internet- and high-definition-video friendly than Intel's.

Companies' spending on PCs is perking up, and their interest in other kinds of computers -- from tablets to mainframes -- is also on the rise. AMD's prices for its processors, the "brains" of PCs, declined from last quarter, while Intel's prices increased.

AMD Chief Executive Dirk Meyer left the company in early January, after disagreements with its board about the company's strategy in the exploding market for tablets and smartphones. The board of AMD is very happy with the interest they've received and are actively interviewing candidates.

AMD's first-quarter revenue was $1.61 billion,and up 2percent year over year. Analysts had expected revenue of $1.61 billion for the first quarter and $1.59 billion for the second quarter. AMD's net income nearly doubled in the first quarter as the computer industry benefits from strong corporate demand. 

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