Wednesday, October 13, 2010
Now, get films on your mobile apps
Now movie applications are available on your smartphones. These mobile programmes that can download from online stores will enable you to access film songs, pre-release videos, lyrics and several other features of a film on the go. The app includes photos, videos, songs, lyrics, karaoke and information about the cast and crew of the movie.
According to Nielsen data, India was at number four in mobile-video consumption after Philipines, Indonesia and China. And thus create a "Demand for instant mobile entertainment continues to grow even without 3G implementations. Digital media company Hungama has in the past developed games and other apps for digital promotion of movies on the mobile device. "It is an excellent way of publicizing a movie by directly connecting with the target group and giving them a first-hand experience of what they may expect from the film," says Siddharth Roy, COO, Hungama Digital Media.
Google also looking at mobile formats can deliver mobile entertainment. Ticket booking portals, too, have launched a ticket booking application for BlackBerry smartphones. Bollyhood allows iPhone owners to stream free movie trailers, behind the scene footage, interviews, news, gossip, music videos and other exclusive video content. .Saregama India's movie app for Apple devices to market its home production Jhootha Hi Sahi is one of the examples that are lined.
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